oneDynamics at the I ❤️ Marketing & Technology Festival 2026

On October 28–29, Klaudia Harasim and Sebastian Nowicki from oneDynamics attended the I ❤️ Marketing & Technology Festival in Poznań. Throughout the two days of presentations, one theme came up repeatedly: AI speeds up work, but it won’t fix a process that was poorly designed from the start.

Automation cannot replace preparation

Kamil Kozieł drew attention to a phenomenon that has become particularly evident recently. Poor preparation for meetings and presentations has been a problem for years. Today, AI allows the same mistake to be repeated more quickly.

• Where it comes from: We copy the final result and skip the steps that lead to it.
• The correct order: first the plan, then gathering information and organizing the story, and the slides last.
• The Role of AI: It supports each of these stages, but it won't do the thinking for us.

The biggest competitor: the customer's status quo

In his talk titled “Why Customers Don’t Buy, Even Though You’re Doing Good Marketing,” Szymon Negacz presented findings gathered from 1,200 companies. These findings show that sales most often lose out not to another company, but because the customer sticks with their current solution.

• List of customer priorities: Every customer has their own problems to solve, and our offering is often not at the top of that list.
• A common pitfall: talking about a product's features instead of what bothers the customer the most.
• Our approach: At oneDynamics, we start every conversation by focusing on the client’s challenges, and we tailor our solution to address them.

Feedback for AI must be precise

Jakub Biel showed that the command “fix this” yields average results. For AI to produce good results, it needs clear instructions:

• what works well and what needs to be changed,
• which has already been approved,
• what you shouldn't touch.

Working with AI is a cycle: you write, check, correct, and check again until the result meets your expectations.

We’d like to thank the organizers at sprawny.marketing for the festival, the speakers for their knowledge and inspiration, and the participants for the conversations in the expo area.