PRIVACY POLICY

the website www.theonedynamics.com

Last updated: August 31, 2026

1. General Information

This Privacy Policy sets forth the rules governing the processing of personal data by One Dynamics sp. z o.o. in connection with:

• use of the www.theonedynamics.com website and related websites and landing pages;

• using contact, quote, and registration forms;

• contacting One Dynamics via email, phone, instant messaging, social media, or other channels;

• registration for and participation in events, webinars, conferences, workshops, and other initiatives;

• downloading materials, reports, publications, case studies, and other content;

• the use of newsletters and other forms of communication;

• marketing, sales, advertising, analytical, and business relationship development activities conducted by One Dynamics.

The policy also covers the rules for using data in CRM systems, marketing automation tools, analytics systems, advertising and remarketing systems, as well as tools for profiling, segmentation, and lead scoring, and other solutions that support sales and marketing.

We process data in accordance with applicable laws, in particular:

• Regulation (EU) 2016/679 of the European Parliament and of the Council (“GDPR”);

• the Act of May 10, 2018, on the Protection of Personal Data;

• the Act of July 12, 2024—Electronic Communications Law (“PKE”).

By using the Website, the user confirms that they have read this Privacy Policy and acknowledges and accepts the data processing rules described herein in connection with the use of the Website.

2. Personal Data Controller

The controller of personal data is:

One Dynamics sp. z o.o.
15 Łucka St.
00-842 Warsaw
Poland

KRS: 0000631072
NIP: 5272776361
REGON: 365115826

Office address:
Al. Jerozolimskie 181B
02-222 Warsaw

Contact for matters related to privacy and data protection:

office@theonedynamics.com

hereinafter referred to as “One Dynamics,” “Administrator,” or “we.”

3. Where can we obtain data?

We may collect personal information:

3.1. Directly from the user

Specifically, by:

• online forms;

• event registration;

• subscribe to the newsletter;

• collection of material;

• submitting an inquiry;

• email contact;

• phone contact;

• meetings;

• instant messaging apps;

• social media;

• exchanging business cards;

• business negotiations;

• participation in conferences and events;

• establishing or conducting a business relationship.

3.2. Automatically while using the Website

Specifically, by means of:

• cookies;

• pixels;

• tags;

• logs;

• device and browser identifiers;

• analytical systems;

• advertising systems;

• marketing automation tools;

• technologies used to measure conversion rates and the effectiveness of marketing campaigns.

3.3. From other legal sources

We may also collect and update information regarding business contacts based on:

• publicly accessible websites;

• company websites;

• public records;

• social media and professional networking sites;

• information published by companies and organizations;

• conferences and events;

• databases and sources made available in accordance with the law;

• business partners;

• event co-organizers;

• data enrichment and business intelligence service providers.

We may combine data obtained from various legitimate sources in order to keep our data up to date, develop business relationships, analyze collaboration opportunities, and support marketing and sales efforts.

4. Scope of Data Processed

In particular, we may process:

• first and last name;

• work and personal email addresses, if provided to us;

• phone number;

• the name of the company or organization;

• position;

• department and scope of responsibility;

• the industry;

• information regarding business operations;

• the organization's location;

• data related to the business relationship;

• history of contact with One Dynamics;

• match history;

• history of inquiries and quotes;

• interest in specific services and technologies;

• participation in events and webinars;

• downloaded materials;

• the content of the correspondence;

• activity related to received messages, such as delivery, opening, clicking, or unsubscribing;

• activity on the Website;

• sources of traffic to the Website;

• the history of the subpages visited;

• information about the campaign, advertisement, or source of the lead;

• IP address;

• device identifiers;

• cookie identifiers;

• information about the browser, operating system, and device;

• the approximate location based on the technical data;

• advertising identifiers;

• information about interactions with ads;

• information about interests and preferences determined based on the user's activity;

• the result of lead scoring or another marketing or sales classification.

Based on the information above, we can create additional analytical data, models, segments, classifications, and user profiles.

5. Handling Inquiries and Contact Requests

If you contact One Dynamics, we may use the information you provide to:

• to provide a response;

• needs assessments;

• preparing the proposal;

• to offer products or services;

• business contact;

• organizing the meeting;

• to continue discussions;

• presenting further proposals related to potential cooperation;

• maintaining a history of interactions in the CRM system.

The basis for processing may be:

• Article 6(1)(b) of the GDPR—if the contact relates to the conclusion or performance of a contract;

• Article 6(1)(f) of the GDPR—One Dynamics’ legitimate interest in conducting business, handling inquiries, acquiring customers, sales, building and maintaining business relationships, and marketing its own products and services.

A user’s inquiry regarding a specific product or service entitles us, in particular, to engage in further communication necessary to address that inquiry, including providing a quote and following up on the matter for which the user contacted One Dynamics.

6. Contact Forms and Consent to Receive Marketing Information

One Dynamics contact forms can be used for the following purposes at the same time:

• establishing contact;

• upon receiving a response;

• obtaining information about services;

• upon receipt of the offer;

• the establishment of a business relationship;

• receiving future information about One Dynamics' offerings.

One Dynamics may also use the provided address for future marketing and sales communications, specifically regarding:

• One Dynamics services and products;

• current and future offerings;

• events;

• webinars;

• reports;

• expert materials;

• special offers;

• new products and services;

• information about technologies;

• services provided by technology partners that are offered, implemented, or promoted by One Dynamics;

• joint initiatives by One Dynamics and its business partners.

The user may opt out of such communications at any time.

7. Direct Marketing and Sales Development

We may use this data to conduct direct marketing of our own products and services and to promote sales.

These activities may include:

• identifying potential customers;

• needs assessment;

• segmentation of customers and prospects;

• an analysis of sales potential;

• CRM management;

• lead nurturing;

• account-based marketing (ABM);

• lead scoring;

• lead qualification;

• assigning interests;

• recommending products or services;

• creating target groups;

• personalizing offers;

• determining the appropriate time to make contact;

• analyzing sales effectiveness;

• developing marketing campaigns;

• conducting cross-selling and up-selling activities;

• evaluation of campaign effectiveness;

• customer journey analysis;

• marketing automation;

• an analysis of the sources of leads;

• an assessment of interest in the One Dynamics offer.

With regard to the processing of personal data, the basis for these activities may be One Dynamics’ legitimate interest in accordance with Article 6(1)(f) of the GDPR.

However, if the use of a specific communication channel requires authorization under the PKE or other regulations, we will conduct communication via that channel only after obtaining the required authorization.

8. CRM, marketing automation, lead scoring, and profiling

We can enter data into CRM systems and marketing automation platforms and automatically analyze, among other things:

• the industry;

• company;

• position;

• contact history;

• interest in the offer;

• content viewed;

• participation in events;

• downloaded materials;

• responses to communication;

• opening messages;

• clicks;

• website activity;

• input source;

• marketing campaign;

• Our relationship with One Dynamics to date.

This data can be used for:

• assigning a lead score;

• contact classification;

• creating segments;

• automatic campaign launch;

• content personalization;

• choosing the right products or services;

• forwarding the inquiry to the appropriate consultant or sales representative;

• determining future marketing or sales activities;

• creating remarketing and advertising campaigns.

This may constitute profiling within the meaning of the GDPR.

We do not use such profiling to make decisions based solely on automated processing that produce legal effects concerning the user or similarly significantly affect the user within the meaning of Article 22 of the GDPR, unless the requirements set forth by law are met.

9. Advertising, Remarketing, and Personalization

The data may be used to conduct and optimize advertising campaigns.

This may include, in particular:

• remarketing;

• retargeting;

• ad personalization;

• creating audience segments;

• creating groups of similar audiences, if the platform allows it;

• matching users with accounts on advertising platforms;

• Customer Match;

• conversion tracking;

• enhanced conversions;

• attribution;

• analysis of ad effectiveness;

• excluding specific users from a campaign;

• limiting excessive advertising frequency;

• customer journey analysis;

• Integrating marketing activity data with information stored in the CRM.

To carry out these activities, we may use advertising platforms and technologies, in particular the following services:

• Google;

• Microsoft;

• LinkedIn;

• Meta

and other providers of marketing and advertising technologies.

Where possible and appropriate, data provided to advertising platforms may be pseudonymized, hashed, or transmitted in another form that limits the ability to read it directly.

If applicable laws or the rules of a specific platform require consent for such use of data, the data will be used for that purpose only after obtaining the user’s consent.

10. Customer Match and the Use of First-Party Data

If the user has provided the required consents, we may use their personal data—in particular, their email address or phone number—to create and update audience groups on advertising platforms.

In particular, the data may include:

• hashed;

• sent to advertising platforms;

• tailored to users' accounts;

• used to target ads;

• used to exclude audiences;

• used to measure conversions;

• used to personalize ads;

• used to optimize campaigns.

This applies, among other things, to solutions such as Google Customer Match and similar tools offered by other platforms.

11. Marketing and Sales Analytics

We may analyze data for the following purposes:

• evaluation of campaign effectiveness;

• conversion tracking;

• lead quality assessments;

• ROI and ROAS analyses;

• attributing leads and sales to marketing sources;

• content effectiveness studies;

• analyzing user behavior;

• improving the quality of the website;

• product and service development;

• optimizing marketing and sales processes;

• reporting on One Dynamics' operations;

• creating aggregated analyses and statistics.

If the data has been effectively anonymized and no longer constitutes personal information, we may continue to use such information even after the original relationship with the user has ended.

12. Data Enrichment and Business Intelligence

We may supplement business contact data with information obtained from legitimate sources.

This may include information regarding:

• employers;

• the industry;

• positions;

• the size of the company;

• area of responsibility;

• technologies used;

• the company's location;

• potential business needs.

The purpose of such an action may be, in particular:

• CRM update;

• improving data quality;

• identification of potential needs;

• segmentation;

• preparing appropriate proposals;

• conducting account-based marketing;

• planning marketing and sales activities.

The basis for this is One Dynamics’ legitimate interest in business development, B2B marketing, sales, and maintaining an up-to-date contact database.

13. Events, Webinars, and Conferences

When registering for an event, your information may be used to:

• registration services;

• organizational communication;

• sending confirmations and reminders;

• sending links;

• event organization;

• verification of participants;

• submission of materials;

• contact regarding the content of the event after it has taken place;

• satisfaction surveys;

• to analyze interest in the event's topic;

• assessing interest in the One Dynamics offer;

• developing business relationships.

Information about participation can be recorded in the CRM system and used for segmentation and lead scoring.

If an event is co-organized, data may be shared with the co-organizers to the extent necessary to carry out the event.

14. Business and Technology Partners

One Dynamics collaborates with business and technology partners.

As part of this collaboration, we can:

• promote joint products and services;

• carry out joint campaigns;

• organize events;

• prepare joint proposals;

• carry out partnership projects;

• use shared technological tools;

• exchange information necessary to carry out a joint project or respond to an inquiry.

If One Dynamics independently sends communications regarding a partner solution offered or implemented by One Dynamics, such communications may constitute part of the marketing of One Dynamics’ products and services.

By accepting the consent contained in the form and this Privacy Policy, the user consents to the transfer of their personal data to One Dynamics’ business and technology partners and to the processing of such data by those partners to the extent and for the purposes analogous to those described in this Policy for One Dynamics, in particular for marketing, sales, advertising, analytics, profiling, segmentation, marketing automation, remarketing, personalization of communications and advertisements, audience targeting, campaign management, and the development of business relationships. In this regard, partners may act as separate data controllers, and you may withdraw your consent in accordance with the rules set forth in applicable laws.

15. Cookies and Tracking Technologies

This website uses cookies and similar technologies.

They can be used for:

• to ensure the website functions properly;

• safety;

• saving preferences;

• maintaining statistics;

• user behavior analysis;

• conversion tracking;

• traffic source analysis;

• creating audience segments;

• remarketing;

• ad personalization;

• measuring campaign effectiveness;

• marketing automation.

Essential cookies may be used without additional consent to the extent permitted by law.

Analytics, advertising, and marketing technologies that require consent are enabled in accordance with the user's preferences as specified in the consent management system.

16. Data Recipients

Data may be shared with entities that support One Dynamics, including:

• CRM system providers;

• marketing automation providers;

• cloud service providers;

• web hosting providers;

• email service providers;

• providers of analytical tools;

• advertising platforms;

• providers of conversion tracking tools;

• marketing agencies;

• technology partners;

• entities conducting sales activities on our behalf;

• event system providers;

• entities that support the organization of events;

• business intelligence and data enrichment providers;

• consulting firms;

• lawyers;

• accountant;

• auditors;

• IT security service providers;

• entities within the corporate group, if such a structure applies;

• to public authorities, if the obligation is required by law.

Depending on the nature of the collaboration, such entities may act as data processors on our behalf, as separate data controllers, or as joint data controllers.

17. Transfer of Data Outside the EEA

The data will not be transferred outside the European Economic Area.

18. Retention Period

We retain the data for as long as necessary to fulfill the purposes for which it was collected.

We may process data related to business contacts, potential customers, and marketing for the duration of a potential or actual business relationship and for as long as, given the nature of our business, you can reasonably be considered a potential recipient of our services.

Data used for direct marketing based on a legitimate interest may be processed until an objection is effectively filed or our legitimate interest ceases to exist.

Data processed on the basis of consent is processed until such consent is withdrawn or the purpose for which it was given ceases to exist.

Data regarding consents granted or withdrawn, objections, and communications may be retained for a longer period to the extent necessary to:

• demonstrating legal compliance;

• protection against claims;

• pursuing claims;

• to ensure that the user's preferences are respected.

Data related to contracts, accounting, and settlements is stored in accordance with legal requirements.

19. Objections to Marketing

If data is processed for direct marketing purposes based on One Dynamics’ legitimate interest, you may object at any time.

Once the objection has been successfully filed, we will no longer process that person’s personal data for the direct marketing purposes covered by the objection.

However, we may retain a minimal amount of data on the exclusion list if necessary to ensure that unsolicited communications are not sent to that person again in the future.

20. Withdrawal of Consent

If a specific action is based on consent, the user may withdraw that consent at any time.

Withdrawing consent does not affect the lawfulness of prior processing.

Specifically, resignation may occur through:

• unsubscribe link;

• reply to a message;

• change your cookie settings;

• Contact One Dynamics.

21. User Rights

In the cases specified by the GDPR, the user has the right to:

• access to data;

• receiving a copy of the data;

• correction of data;

• data deletion;

• restrictions on processing;

• data portability;

• to file an objection;

• withdrawal of consent;

• to obtain information regarding profiling.

You can submit your application to:

office@theonedynamics.com

We may verify the identity of the person submitting the request if it is necessary for data protection purposes.

22. Data Security

We implement technical and organizational measures appropriate to the nature of the data being processed and the associated risks.

Access to the data is limited to individuals and entities for whom it is necessary to perform specific duties.

23. Policy Changes

One Dynamics may update this Policy, particularly in connection with:

• a change in the law;

• the implementation of new tools;

• the launch of new products;

• a change in the way marketing activities are conducted;

• the implementation of new advertising platforms;

• technological changes.

The current version of the Policy is published on the Website.

24. Contact

For matters related to the protection of personal data:

One Dynamics sp. z o.o.
15 Łucka St.
00-842 Warsaw

office@theonedynamics.com