Marketing Automation in the Age of AI – Dynamics 365 Customer Insights
See how Microsoft Dynamics 365 Customer Insights automates customer journeys, supports audience segmentation, and helps deliver better-qualified leads to the sales team.
00:00
Introduction and Webinar Agenda
3:29 a.m.
Marketing Automation and Key Trends in the Age of AI
9:16 a.m.
Customer Data and Artificial Intelligence in Marketing
2:13 p.m.
Microsoft Dynamics 365 Demo Customer Insights
11:59 p.m.
Customer Segmentation Powered by Copilot
28:22
Lead scoring and automatic qualification
36:01
Automated Customer Journeys
44:47
Analytics and Monitoring of Marketing Activities
46:12
Microsoft Grant Programs and Participants' Questions
Summary
Customer Insights allows you to move from one-off campaigns to communications that respond to customer behavior. During the webinar, experts from oneDynamics will demonstrate how to use Dynamics 365 in a practical marketing and sales scenario.
In this video, you'll learn how to:
- combine customer data from various systems,
- build segments using natural language and Copilot,
- automate the customer journey based on the customer's actions,
- award points for activities and qualify leads,
- analyze the effectiveness of forms, communications, and customer journeys.
Adam Sobczyk
Grzegorz Przebieracz
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