oneDynamics at the Dynamics 365 Leadership Forum in Munich

How is the Microsoft partner market changing? What will Agentic AI bring? And what do customers expect from technology partners today? These topics were discussed on September 30 and October 1 during the Dynamics 365 Leadership Forum in Munich, a closed-door event for select Microsoft partners from the region. Łukasz Bratko and Adam Sobczyk represented oneDynamics.

AI as Part of Business Processes

The presentations by Gregor Primus, Lutz Jannausch, and Yvonne Kamarinos focused on Microsoft’s priorities for fiscal year 2027, the development of AI, and changes in the partner ecosystem. One theme recurred throughout: AI is no longer just an add-on to systems but is becoming an integral part of business processes. The next step after Copilots is expected to be Agentic AI.

The affiliate marketing industry is changing

There has also been a lot of talk about changes in the affiliate marketing industry. The number of companies is decreasing, but they are getting bigger. Pressure on margins is increasing, and it’s becoming harder and harder to distinguish one service from another. Clients want to pay for measurable business results, not for hours worked.

These days, customers rarely come looking for “CRM,” “ERP,” or “Azure.” They come with a specific problem, and solving it often requires a combination of data, AI, business applications, security, and adoption. It’s rare for a single company to have all of these capabilities in-house.

oneDynamics in the Partner Solution Showcase

In the Partner Solution Showcase section, we discussed how we operate: we aim to conduct most of our business together with our partners or through them, both in Poland and abroad. The discussions in Munich only reinforced this view.

We would like to thank APN Promise S.A. and Microsoft for organizing the event, and all participants for the valuable discussions.

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