16 Years Among Gartner’s Leaders—Microsoft Maintains Its Position in Sales CRM
In the Gartner® Magic Quadrant™ for CRM Sales Platforms report published in August 2026, Microsoft was once again positioned in the Leaders Quadrant. This marks the 16th consecutive year that Microsoft has been recognized as a Leader in the CRM sales category.
This result is particularly meaningful to us. CRM and sales are among the main areas of our Dynamics 365 implementations, so it aligns well with what we do every day for our clients.
There's no shortage of data. What's missing are answers.
In sales teams, a lack of information is rarely the problem. Salespeople have contact histories, emails, meetings, activities, and data on sales opportunities. The challenge is to quickly turn this information into decisions.
A good CRM should help answer specific questions:
- Which opportunities should we focus on right now?
- Where does the pipeline need attention?
- Which opportunities are at risk?
- What should happen next?
How does this support Dynamics 365 Sales?
In Dynamics 365 Sales , answers to these questions are supported, among other things, by working with the pipeline and forecasts, as well as by setting priorities in salespeople’s daily work. AI is also playing an increasingly important role, used in research, lead qualification, and planning next steps.
If you want to see how this works in practice, watch the recording of our webinar Sales Without Chaos—Pipeline, Forecast, and AI in Dynamics 365 Sales.
Microsoft has held the Leader position in Gartner’s CRM for Sales report for 16 years. In practice, however, what really matters is whether the CRM helps salespeople quickly turn data into decisions: where to focus, what’s at risk, and what the next step should be.
Are you facing a similar challenge?
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