Marketing Automation in the Age of AI. How Can You Capture Customers' Attention When Traditional Campaigns Stop Working?

The campaigns are working.

Leads are added to the CRM.

Customers visit the website, download materials, and open emails.

And yet, the marketing team still performs many tasks manually, communications don’t always respond to audience behavior, and the sales team receives leads without knowing who is actually ready to talk.

📊 Meanwhile, B2B customers are handling an increasing portion of the purchasing process on their own, and 73% of buyers actively avoid suppliers who send irrelevant communications.

That's why marketing automation is no longer just a tool for sending out campaigns. It's becoming a way to automatically guide a customer from initial interest all the way to the sale.

During the webinar, we’ll show you how to use Microsoft Dynamics 365 Customer Insights – Journeys to:

⚡ Create automated customer journeys that respond in real time,
🎯 Segment your audience based on data and behavior,
🔥 Use lead scoring to identify the most promising leads,
🔄 Automate lead nurturing and subsequent communication stages,
💬 Personalize content and communication for different customer groups,
📩 Combine email, forms, events, and other touchpoints into a single journey,
🤝 automatically pass qualified leads to sales,
🤖 use AI and Copilot to create segments, content, and customer journeys,
📈 measure the effectiveness of your efforts and optimize future campaigns.

You'll see this in specific scenarios

The customer downloads the material → is directed to the appropriate segment → nurturing begins → their activity increases their score → the system tailors subsequent communications → at the right moment, the lead, along with their activity history, is passed on to the sales team.

Without having to manually monitor every step.

Why should you participate?

Check out:
👉 how to move from individual campaigns to automated customer journeys,
👉 how to better personalize your communications,
👉 how to integrate marketing with sales and CRM,
👉 how to reduce manual work for your marketing team,
👉 how to increase the conversion of leads into actual sales opportunities.

Who is this meeting for?

▪️ marketing directors and managers,

▪️ marketing automation, digital, and CRM specialists,

▪️ teams responsible for lead generation and nurturing,

▪️ sales in collaboration with marketing,

▪️ Companies that generate leads but still perform too many tasks manually.